Whale Marketing in One is an AI dashboard for Australian small businesses. It pulls your research into one place, keeps your brand rules where the AI can read them, drafts the posts, and holds everything until a person approves it. One AI dashboard, one login, and a record you can point at later.
Updated 24 September 2026
How much does Whale Marketing in One cost?
The paid plan is A$499 a month, and the first month is free. It covers the whole AI dashboard: your brand brain, unlimited drafts, the approval queue and the record of what went out. There's no lock-in, just two months' notice to leave. The free tier isn't open yet; it's on a waitlist.
| Plan | Price | What you get |
|---|---|---|
| Free tier | Waitlist, not open yet | We'll tell you the day it opens. No card taken. |
| Paid | A$499 a month, first month free | The whole AI dashboard. No lock-in, two months' notice. |
| Custom | Quoted per job | An AI Builder build, for a business that needs its own system rather than a marketing dashboard. Starts with a diagnosis day. |
You point it at what you already read. It reads them, not the whole internet.
Your rules, your words, your no-go list, in one place the AI actually reads before it writes.
Posts written in your voice, with the reasoning attached, so you can see why it said that.
Who this is for, and who it isn't
This is for you if marketing is the job that keeps sliding to next week. Sole traders and teams up to twenty, who know what they want to say but never get to the writing.
A folder of screenshots, a note app with half-written ideas, three articles you meant to write about. That's what an AI dashboard is for: not inventing things to say, but getting what you already think into a shape you can send.
Nothing gets queued, sent or published without you approving it.
What went out, when, and what happened after. In writing.
It isn't for you if you need posts going out without anyone reading them, or if you've got a marketing team already running a system that works. We're not trying to replace a person who's doing the job well.
What it does today, and what it does not
The rule
Nothing goes out in your name that you have not read. For a small business where the owner's name is on the door, that is the whole point, and it's the rule the whole system is built around.
Today
It runs the part where a person still has to think. Research in, brand rules applied, drafts out, your approval, and a record of what happened.
Not yet
It doesn't post for you. Replying to comments and DMs is still your job, and it can't log into your accounts or scrape platforms. Those need platform approvals and a private backend, and we're not pretending otherwise while we build them.
Why this order
We could have shipped the automation first and the judgement later. Most tools do. The trouble is that the automation is the easy half, and it's the half that puts something wrong in front of your customers while you're asleep.
Before you pay
This isn't marketing that runs itself while you sleep. We're telling you before you pay, not after.
Why a dashboard and not a chat window
A chat forgets. You end up pasting the same background in every session, and the output drifts every time you change how you asked. Here the context sits still and the drafts stay in character. Most of the work happens in the brand brain. It's the difference between an AI that writes like everyone else's AI and one that writes like you, and it's the part you fill in once instead of re-explaining in every prompt.
How a week runs on it
- Monday
You drop in what you read over the weekend. Links, a voice note, a screenshot. It goes into the feed, not into a folder you forget.
- Tuesday
The drafts are waiting. Each one shows the source it came from and the brand rule it followed.
- Wednesdayyou decide
You approve two, kill one, rewrite half of another. That's the part that takes your time, and it's a lot shorter than writing from scratch.
- Ongoing
Approved work sits in the queue with a record attached. You can see what went out and when, without opening five apps. Skip a week and nothing breaks. The feed keeps what you dropped in, the drafts wait, and the record doesn't pretend you posted something you didn't. If someone else helps with your marketing, they work from the same queue. The approval still belongs to whoever owns the voice, and the record shows who decided what. The point isn't that it writes faster than you. It's that the writing exists on Tuesday instead of never.
What it costs
Free tier: on the waitlist. Join it and we will tell you the day it opens. It is not open yet and we are not taking your card for it. Paid: A$499 a month. First month free. No lock-in, cancel with two months' notice. Custom: if your business needs its own system rather than a marketing dashboard, that is an AI Builder build and it is quoted per job. One price, one product. If you outgrow the dashboard, the next step is a custom build, not a bigger subscription tier. We don't run three tiers where the cheap one is deliberately broken. You get the whole AI dashboard or you get the waitlist, and the first month costs nothing either way. There's no setup fee and no onboarding package to buy first. If your brand brain takes a long afternoon to fill in properly, that afternoon is the setup.
Weighing up the alternatives first? Start with what an AI employee actually means, compare it with the AI tools shortlist worth your time, and before you pay for a dashboard, try 4 free prompts for small business owners, on your own work first.
Walk through the screens with sample data
The feed, the brand brain, the drafts, the queue. No signup, no card. You'll see the approval step sitting in the middle of it, which is the part most marketing tools hide behind a demo video. The walkthrough opens soon. Ask us on the call and we'll show you live.
Ask us on the callNot sure this fits? Book a free 15-minute call and we'll tell you straight
- 1Drafts, each with the source it came from and the brand rule it followed
- 2The brand rules the AI reads before it writes
- 3Approved log: what was approved, and when. Posting stays yours.
Related services
AI Builder
Not a tool you adapt to. A system shaped to your jobs, one workflow at a time, with a person still in charge.
AI consulting
One workflow at a time, in plain English or Chinese, with a person checking the output before it goes anywhere.
AI training
Half a day on your real work, not a slide deck about AI. You leave with one job already handed over.
Questions we get asked
If it fits, the paid plan is A$499 a month with the first month free. If it doesn't, the waitlist costs you nothing and we'll tell you when the free tier opens.
Start the paid plan